Sweet Chemistry · Performance report

Acquisition, retention & paid media

How store sales, new and returning customers and Meta paid media moved — US store (sweetchemistry.com).
Incremental
01

What happened

Sentences generated from the numbers on this page at every daily update. They describe what changed; they do not claim why.

    Store sales by week

    Shopify sales, all sources, split by new and returning customers. The shaded band marks the weeks that overlap the period selected above.
    02

    Key numbers

    Value for the period, change against the comparison period, and the last 16 full weeks. Each number names its source.
    03

    Trend since January

    Store sales

    Shopify · new vs returning customers

    New customers

    Shopify first paid orders, all sources

    Blended CAC

    Meta acquisition spend ÷ new customers (all sources) · lower is better

    Meta spend vs store sales

    Same dollar scale · Blended ROAS in the tooltip
    04

    Paid media and store sales

    How Meta spend lines up with what the store sold. Side by side, not cause and effect.

    Acquisition spend and new customers

    05

    Discount codes

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